It’s sometimes surprising how many florists sell only flowers in their shops!This is not to say that only selling flowers is passé, however we want to encourage all florists to carry various items that demand little-to-no design time and offer a long shelf-life to boost retail sale profits. Another point is that owning a flower shop gives you a huge advantage in the retail business market. Florists can carry and sell various gift items in their stores while maintaining the flower shop nostalgia. In this blog, we’ll discuss the products customers are gravitating to and list six of 2019’s must-sell retail items in your floral business.
![]() Image via Shutterstock 6. Greeting CardsMost customers write messages when purchasing a floral arrangement and we all know how much content customers sometimes try to fit on the little floral cards. Here are some tips:
![]() Image via Shutterstock 5. Home DecorStatistics show that consumers spend approximately $65 million a year on home decor items. The great thing with home decor is that consumers love browsing these items and most will generally purchase something after browsing. We do not want to have home decor items take over your flower shop. Create a small display with various items. Leave enough room for consumers to look and pick items up and move around. So what kind of home decor can you sell?
![]() Image via Shutterstock 4. FragranceThe number of women who receive perfume as a gift is 50% and approximately 80% of both women and men buy fragrance. So why not sell fragrance at your flower shop? Find a fragrance supplier in keeping with your look and feel. We want to make sure that your fragrance items are quality and smell enticing.
Tip: There are so many suppliers of retail fragrances. We encourage you to select a great line which may be a tad more pricey. Consumers know quality and with fragrance its all about the alluring scent.
![]() Image via Shutterstock 3. ChocolatesAlthough chocolates in a small business do not gravitate to consumers as much as other items mentioned, we still feel as if chocolates deserves the #3 spot. Chocolates and flowers go hand and hand and most important is finding the right supplier of your chocolates. Flower shops who offered high-end chocolates and marketed them correctly actually made substantial profits.
![]() Image via Shutterstock 2. Unique PlantersPlanters are all the rage now! Take beautiful green plants and add some to unique planters. Unique planters could have a place under home decor, however, they are so huge we thought it fitting to give them a place all by themselves.
![]() Image via Shutterstock 1. Succulents TerrariumsSucculents get the #1 spot because they are purchased by such a large demographic of consumers. While shopping at a high-end home decor/furniture store, there were succulents and succulent terrariums for sale. Besides the fact that this home store is now selling live plants, was the many customers hovering over them and putting them in their carts. Ranging in price were tiny terrariums at $48.00 and way up over $150.00+. No wonder home decor stores are jumping on the succulent bandwagon and selling succulents and making a huge profit.
Florists have a retail item in your store that is a great seller? What are your customers gravitating to? Please share any retail items you feel are important to sell in a flower shop in the comment section below. If you have any questions please post below as well! ____________ Floranext makes great florist software. Florist websites, floral POS, florist wedding/event proposal software, and florist technology. Let us know if you want a free demo or try our software for free here. from https://floranext.com/top-6-things-every-florist-should-sell-in-2019/
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